Collider Connects #19 | Trent Yeo

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Trent Yeo has spent most of his time building and establishing @ZiptrekNZ and is a strong advocate of sustainability in tourism and particularly education in the outdoors. Trent sees this as a vocal and vital role in the business of adventure tourism.

Trent is also the licensee of TEDxQueenstown and believes that the serious nature of 'fun' is the catalyst for anchored and meaningful outdoor experiences to build empathy for the natural world. 

We asked him to summarise his talk about the experience economy and where it applies to all industries.