Penny Mackay has spent the last 16 years working in various newsrooms around the country including Radio New Zealand for 10 years. She's been a freelance feature writer for magazines and has been freelancing in public relations for the last seven years.
Penny facilitated a sold out Collider workshop on 'Pressing home your release', which gave attendees tips and tricks to getting their press release picked up by the media. Penny didn't facilitate as a PR or communications expert but as a person from the media who can tell you exactly what happens when a media release comes in.
She is facilitating another session on the 9th of September on 'How To Market Your Release', which you can sign up to here.