Tech for Noobs - Post TechWeek18 series round-up.

'Tech for Noobs' - Post TechWeek18 series round-up.

TechWeek18 is officially over and what a week it was! Over the course of nine days, oragnizers around the country hosted over 500 kick ass-events catering to all ages and interests. Here at Collider, we wanted to raise the bar on our efforts last year by hosting our very own #twnz18 special series - 'Tech for Noobs'.

After studying our post-event surveys from last years TechWeek events we came across a common theme. While people loved having access to so much tech and innovation content, some events required a deeper understanding of tech. So a sort of ‘1-0-1’ series was suggested and the Tech for Noobs series was born. The lunchtime series was designed to give participants the down-low on various types of tech with a focus on practical application, we've all heard of SEO and Agile but what exactly is it and how can it be utilized to benefit your business?

The series was widely accepted and our new event space at BizDojo Market Lane was cranking! It was great to see so many new faces in the mix, over 60% of all attendees were at their first Collider event. We want to thank all who attended and gave us feedback on the series, and a special thanks to all three of our incredible speakers for taking the time to share your knowledge and expertise. 

Missed out this time? Below are our quick-fire takeaways from each event! 

Understanding Open Source Software.

About the Speaker:

Nate McCall has over 19 years of server side systems and software development experience. He is a Vice President at the Apache Software Foundation, where he is a committer on several projects and the current PMC Chair for Apache Cassandra.

OpenSourceSoftware.NateMcCall

"The term "Open Source" refers to something people can modify and share because its design is publicly accessible. Open Source Software is software with source code that anyone can inspect, modify, and enhance." - opensource.com

Nate McCall's Top reasons: What are the benefits of Open Source Software? 


1) Lower development and maintenance costs.
2) Removal of vendor lock-in.
3) Try* before you buy!
4) Modify, fix or extend to fit your needs #customize.

The Open Source community facilitates conversation & human interaction by fostering collaboration which in result promotes learning! - Nate McCall.


SEO, what even is it?

About the speaker: 

Morgan Armitage is a digital marketing consultant at Metro Marketing, a Tauranga based marketing agency. Her specialty is in AdWords, Analytics, and SEO.

What is SEO? Morgan Armitage

In noob terms, Search Engine Optimisation is the process of enhancing your website to improve where you rank in the organic results to increase the amount of traffic coming to your website.

When a user enters a query into Google the following takes place: 

1. Google analyses the words
2. Finds relevant websites/web pages
3. Uses the PageRank algorithm to rank the results
4. Considers the context of the search
5. Returns a results page (SERP)
 
S.E.R.P = Search Engine Reuslts Page. 

So how do I do it? (This is the good stuff).

1. Identify keywords & key phrases a.k.a keyword research. Keyword research is about discovering the most commonly searched words and phrases relating to your product/service.

2. Content. Now you have decided on your keywords and key phrases, you can integrate them into your content. When the PageRank algorithm scans your website it can identify you have included them. This helps to improve your relevance to those keywords.

*Don't overload your content with keywords to appeal to search engines. Your content needs to make sense to a person! 

3. Heading tags. Heading tags are defined by a snippet of code. As it sounds, they are used to create headings within your content.
Heading tags run from H1 - H6. H1 tags are the most important followed by H2, H3, H4 etc. H1 tags should be used as the page title

*Golden rule! Only ONE H1 tag per page

Why Heading Tags are important. For search engines, they help to identify important content and'explain' what the page is about. For users,  it also helps to identify important content and break up content making it easier to read.

4. Compress those images. Compressing images makes the file smaller and faster to load.

5. Image titles & alt tags. Use titles and alt tags to describe images on your website. Search engines read titles and alt tags when they scan a website. Therefore we want to include target keywords to improve your relevance.

6. Meta titles and meta descriptions. The aim with meta titles & meta descriptions is to make them relevant and appealing to users, this is what 'draws' them to your listing on a results page. 

7. Third Party Listings and backlinks. A backlink is when one website links to another, it really is as easy as it sounds! 

An Introduction to Agile.

About the speaker: 

Nick White is an Agile and Product management coach at Nomad8, a boutique Agile consultancy.

Nick helps teams create tech products and services that their customers love. He guides Agile teams through forming and owning a clear, worthy vision, setting smart goals they believe in, and running targeted, quick-learning experiments that show what their customers value most.

Agile Nick White Collider

What is Agile in a nutshell? 

1. Working in small sprints or chunks
2. Being adaptable to feedback
3. Collaborate in small, cross-functional teams.

Facts.

1. It is impossible to gather all the requirements for a project at the beginning.  
2. Whatever requirements you do gather are guaranteed to change.
3. There will always be more to do than time and money will allow. 

The four Agile values.

1. Individuals and interactions over processes and tools.
2. Working functional software over comprehensive documentation.
3. Customer collaboration over contract negotiation. 
4. Responding to change over following a plan.

"Agile is like making a Risotto, It's all about what you add to the basic method" - Nick White.